This may help explain why AT&T is bumping up DSL rates. Their latest broadband initiative, "U-Verse", is costing more and going to reach less people. Brings back memories of living in a broadband black hole in the late 90s and early 2000s. AT&T or whatever they were called back then, promised to reach our house with "Project Pronto," which turned out to be "Project NoGo" as they never reached us. "Project Lightspeed," which followed, never reached us either leaving us with "Project DialupSpeed" until Comcast came to save the day. AT&T still has not reached us while Comcast started us off at 1 Mbps then bumped us to 2, 4, 6 and currently 8Mbps. Given AT&T's past successes, this latest effort should be dubbed "Project U-Turn" as they scale back their deployment goals again.